Red and Grey Design

Pareto

Pareto, a marketing agency specialising in below the the line promotions asked Red&Grey Design to analyse and develop their identity.

Pareto understand that different people are thinking different thoughts at any given moment of any given day. They attain this information through questionnaires, focus groups etc. Our concept was to use these thoughts and link them using a variety of graphic icons. The icons were then used across all of the Pareto print and presentation materials.