Cheap as Chips

Cheap as Chips, where the food is great and the sale is all year around. In February of this year we were approached by a Limerick chip shop intent on becoming the RyanAir of the chip world but with good design and a better sense of humour.

Having established an identity that used chip bags for stationary and price stickers for van livery we set about developing a series of promotional ideas for the chippy. Our goal is to keep pushing the boundaries of our clients willingness to experiment and to further develop our relation with him, the chip shop and the chip eating population of Limerick.

We also developed and named a new menu item, the Obama Burger. Oh, say can you see…

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