Cheap as Chips, where the food is great and the sale is all year around. We were approached by a Limerick chip shop intent on becoming the RyanAir of the chip world but with good design and a better sense of humour.
We developed an identity that used chip bags for stationery and price stickers for van livery. Our goal was to keep pushing the boundaries of our clients willingness to experiment and to further develop our relationship with him, the chip shop and the chip eating population of Limerick.
During the US political election, we named a new burger on the menu, the Obama Burger.




