Red Events
Red Events are a contemporary display company who provide the latest in display and exhibition solutions.
Our brief was to create an easily adaptable identity system. Having initially designed the logo (in the style of a red pull-up banner) we decided to colour code each section of the company. We then introduced a group of animals and compared each of them to a Red Events banner or display stand e.g. a Fresian cow weighs 18 stone and is 5 feet tall, a generic Red Events pull-up banner weighs only 5 kg and is 6.5 feet tall. This way potential customers could identify how light and transportable the banners actually are.
With the identity in place, we proceeded to create stationery elements, promotional postcards, posters, newsletters, adverts and a website.
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